Jaeger-LeCoultre: Design for Passion
Updated: Feb 18, 2020
From the very first, the manufacture founded by Charles-Antoine LeCoultre on the shore of Lake Joux in 1833 specialised in manufacturing mechanical movements that invariably combined precision, fine craftsmanship, and complexity. Among most prestigious watchmaking firms, it is behind some of the finest calibres ever produced.
In 1925, when it was renamed Jaeger-LeCoultre after the merger with Alsace industrialist Edmond Jaeger, the brand made it a point of honour to turn mechanical watchmaking into an art on a daily basis, presenting simple, sober design that were mass produced in compliance with the highest standards of quality. Among the public’s favourite designs, we should mention the timeless Reverso, the rectangular watch sketched in 1931 by Rene-Alfred Chauvot, whose Polaris diving model was reissued in a limited edition in 2008. Models from the 1950s and 1960s-such as Geomatic-inspired the Master Control 1000 Hours collection, as well as the more sporting Master Compressor collection, whose star model is the version equipped with a mechanical depth gauge: The Master Compressor Diving Pro Geographic.
However, the Le Sentier manufacture is first and foremost the skills of forty different categories of specialist gathered under the same roof, making the brand a unique organisation that can foster classical arts, but also work on the most innovative of materials, as shown by the Master Compressor Extreme Lab, the subject of eleven patents. Backed by the talent and passion of the women and men who keep its founders’ dream alive, the company can take pride in having filed more than 215 patents so far-including the ones for the Amvox collection dedicated to its partner Aston Martin-and developed more than 1,000 different mechanical calibres. Part of a dynamic international venture since its takeover by Richemont Group, it has chosen to compete in the world market and hone its reputation as a cult brand in the field of luxury watchmaking.
To achieve this goal, it has concentrated part of its marketing effort on its skills, embodied in such remarkable watches as the Gyrotourbillon. Since 2004, this model-the first milestone in a global strategy aimed at radically transforming the brand’s public image-has led to many other designs, each wilder than the last. The latest is the Hybris Mechanica Grande Sonnerie, currently judged the world’s most complicated watch.
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